The Commercial
Operating System
for Roofing & Restoration Companies
Tower Grid combines CRM, sales automation, marketing, lead management, and revenue operations into one cohesive platform built specifically to help you capture more leads, close more jobs, and grow predictable revenue.
New Leads
Jobs Closed
Revenue
Conversion
| Contact | Source | Status | Value |
|---|---|---|---|
| Apex Logistics (320 Sq) | Storm Inbound | Inspection Set | $44,500 |
| Parkview Estates HOA | Reactivation SMS | Proposal Out | $112,000 |
Today's Inspection Schedule
840 Elmwood Ave • Hail Scope
Built for the Way You Work
The Connected Commercial Pipeline
Everything You Need.
All in One Place.
Eliminate disconnected spreadsheets, missing lead records, and dropped client follow-ups. Tower Grid replaces disjointed tools with an end-to-end operational engine purpose-built for the exterior contracting lifecycle.
CRM & Pipeline Management
Manage accounts, sub-contractors, property specs, and deals with complete drag-and-drop visibility.
Marketing Automation
Nurture past commercial property owners, blast storm-alert sequences, and reactivate cold estimates automatically.
Lead Routing & Qualification
Assign inbound claim opportunities directly to field estimators based on territory and capacity.
Analytics & Commercial Telemetry
Track rep closing ratios, square footage quote volume, gross margin per crew, and marketing attribution.
Active Job Telemetry
Real-time sync between field roof scans and commercial pipeline statuses.
Residential Shingle Roof
14,200 sq. ft •
Adjuster Approved
$184,320.00 Scope Total
One Platform. Every Commercial Workflow.
Engineered exclusively to overcome the specific operational friction points of commercial roofing contractors and restoration specialists.
Dedicated Vertical CRM
Centralize building managers, insurance adjusters, structural drawings, and warranties in one account view.
Sales Pipeline Stages
Monitor stages from initial emergency call to adjuster inspection, supplement sign-off, and final draw.
Multi-Channel Sequences
Send pre-inspection reminders and post-proposal nudges automatically via targeted SMS and email tracks.
Targeted Campaigns
Launch geographic email and SMS blasts to commercial property owners following verified weather events.
Smart Lead Distribution
Route leads round-robin or by county territory to project managers and commercial reps with push notifications.
AI Follow-Up Assistant
Qualify inbound calls automatically, draft quote responses, and transcribe field inspection audio notes.
Billing & Progress Draws
Generate AIA-style progress payment requests, track retention fees, and collect digital card and ACH payments.
Revenue Attribution
Attribute closed revenue back to specific campaigns, canvassers, trade shows, or referral networks.
Software Built Around Roofing & Restoration.
Generic CRMs fail because they do not understand insurance contingencies, squares, mitigation cycles, and eagleview aerial scopes. Tower Grid was born in the trade.
Organize the sales operation behind every roofing opportunity.
From hail track map overlays to aerial measurement integration, manage large square projects with precision and rapid contingency sign-offs.
- Roof square quantity & slope estimation logs
- Supplier material pricing & PO tracking
- Pre-loss commercial inspection photo binders
Connect customer, sales and commercial workflows across restoration.
Keep homeowners, business managers, and insurance adjusters synchronized through mitigation, structural drying, and full rebuild reconstruction phases.
- Emergency mitigation dispatch notifications
- Insurance claim milestone and supplement logging
- Direct homeowner communication portal
Stop Managing Follow-Up Manually.
Automate repetitive commercial tasks so your estimators, project managers, and closers can spend time on the roof and closing contracts.
Inbound Commercial Lead
Website form, storm response portal, or partner referral submitted.
SMS & Email Qualification
AI immediately verifies building type, sq footage, and urgency within 45 seconds.
Rep Route & Calendar Sync
Assigned to local field estimator with live inspection slot booking.
Inspection Report Sent
Photos, scope, and initial repair estimate delivered to property owner.
Proposal Auto-Reminders
Multi-touch contingency follow-up sequence triggers every 48 hours until signed.
Seasonal Reactivation
Unclosed bids re-engaged before upcoming seasonal storm peaks automatically.
Generate More Opportunities Without Changing Your Operating System.
Qualifying commercial businesses may access optional lead generation, managed marketing, and professional onboarding services designed to work alongside the Tower Grid software platform.
Exclusive Lead Generation
Direct targeted search campaigns and localized acquisition targeting commercial property managers and property owners actively seeking roof inspections and restoration services.
Managed Lead Qualification
Dedicated qualification protocols verify property parameters, square footage requirements, property type, and contact intent before handing off to your sales team.
Automated Lead Routing
Every generated record automatically lands directly into your Tower Grid CRM pipeline with instant SMS notifications dispatched directly to your designated on-call reps.
Growth Services Compliance Notice: Lead availability, qualification criteria, geography, and delivery volume may vary by market and active campaign parameters. Optional lead generation services do not guarantee appointments, signed contracts, insurance approvals, revenue, or specific business outcomes.
Choose the Plan That Fits Your Growth
Transparent vertical SaaS pricing. All core plans include our full roofing and restoration CRM infrastructure.
CORE
Organize my business.
Included in Core:
- Complete Roofing & Restoration CRM
- Contacts, Properties & Companies DB
- Opportunity Pipelines & Funnel Stages
- Industry-Specific Automations
- Multi-Channel SMS & Email Inbound
- Appointment Calendar Automation
- Team Task Notifications & Alerts
- Standard Commercial Reporting
GROWTH
Help me generate more business.
Everything in Core, plus:
- 10 Qualified Leads / Month (Subject to Lead Terms)
- Lead Qualification Verification
- Lead Routing & Territory Assignment
- Lead Source & ROI Attribution
- Advanced Marketing Campaigns
- Automated Lead Nurturing & Reactivation
- Commercial Storm Sequence Templates
ELITE
Run my entire commercial operation.
Everything in Growth, plus:
- Complete Billing & Invoicing Suite
- AI Lead Qualification & Follow-Up
- AI Voice & Conversation Transcripts
- Mobile Field App Access for Entire Crew
- Rep Performance & Commission Reports
- Dedicated US Account Manager
A Qualified Lead represents an inbound prospect inquiry that meets predetermined campaign criteria (such as geographic coverage, confirmed property structure type, and genuine contact information) providing sufficient data for your estimators to initiate commercial sales outreach. Subject to our full Lead Terms.
Feature availability is determined by the selected subscription tier, account configuration, and progressive software release schedules. The Growth subscription tier includes a qualified lead allocation managed under separate Lead Terms establishing specific definitions for qualification standards, coverage limitations, delivery mechanics, replacement remedies, consent records, and data provenance. Tower Grid is an enterprise business software provider and does not guarantee appointments, contracts, policy approvals, revenue realization, or closed revenue outcomes.
Why Contractors Switch to Tower Grid
Built from the ground up to solve the friction of exterior trade operations.
100% Industry-Specific
No need to spend months configuring generic CRMs like HubSpot or Salesforce to understand squares, scopes, or adjuster reports.
Fully Connected Engine
Lead generation, CRM tracking, automated SMS follow-up, and billing all synchronize into one single unified record.
Engineered to Scale
Whether you have 2 estimators or 50 across multiple branches, Tower Grid enforces identical, high-converting commercial standards.
Frequently Asked Questions
Factual details regarding our platform, lead management, and billing policies.
What is Tower Grid? ↓
Tower Grid is a B2B vertical SaaS commercial operating system designed specifically for commercial and residential roofing contractors and disaster restoration enterprises. It coordinates CRM, multi-channel automated outreach, appointment scheduling, and operational telemetry in one platform.
Is Tower Grid simply a CRM? ↓
No. While robust CRM functionality is central to Tower Grid, it is an end-to-end commercial operating system. It features native two-way SMS/email automations, field scoping workflows, lead qualification funnels, optional growth lead fulfillment, and AIA-compatible billing management.
Does Tower Grid guarantee customers or sales? ↓
No. Tower Grid provides software tools and qualified marketing infrastructure. We never guarantee signed contracts, appointments, insurance claim approvals, gross margins, or closed sales. Results depend entirely on contractor salesmanship, pricing, regional reputation, and speed to lead.
How does the Growth plan lead allocation work? ↓
The Growth plan includes 10 qualified leads each month subject to our verified Lead Terms. Leads are delivered via geographic campaign targeting. Any leads outside verified criteria can be flagged for review in accordance with our documented replacement protocols.
Can I cancel anytime? ↓
Yes. Tower Grid monthly subscriptions require no long-term contractual lock-in. You may cancel your renewal anytime directly inside your billing dashboard prior to your next monthly billing cycle.
Build a Better Commercial Operation.
Bring your CRM, sales workflows, automation, marketing, and lead management into one platform built for Roofing & Restoration.